Most of us probably don't need an analytical breakdown or case study to tell us that the attention span of today's culture is that of a gnat in a dumpster. We all know that we enjoy scrolling through timelines, reading summaries of articles and watching high paced videos that last no longer that 60 seconds. It's just the way that technology has taken us. We want everything quick and convenient. The demographic that represents this observation the most is the younger generation. With things like instagram, vine and youtube. Social media has become overrun with short and sweet videos.